Company Strategy
Our firm’s business strategy is to enter into a niche market where it can offer a higher standard of goods with lower price. This will allow us to significantly increase our company revenue. Our main strategy is to thrift the unique and desired attributes of our customers to Libyan market. The unique aspects of our products include superior product selection and preparation, and quality assurance.
Competitive Edge
Al Masar Al Jadeed competitive edge presence of strong relationships with our partners from different countries, which in turn led to meet the needs of our customers through the diversification of goods.
Sales Strategy
Al Masar Al Jadeed Company intends to develop sales by establishing close contact with potential clients. We also offer low prices for some of our goods to gain customers’ trust. In addition, we intend to start a promotion with gift coupons to catalyze our customer to purchase more.